My team's concept focused on two points: the one reason professionals share in common for attending grad shows, and the unique selling point of SFCC's Applied Visual Arts Grad Show.
As my team's Art Director, I led brainstorming meetings, set expectations, developed brand standards, and ensured brand cohesion across assets and mediums.
The event brand carefully balanced a clean, professional look with visual impact, fun, and its board game roots. The color palette in particular combined impact, a lighthearted spirit, a throwback to the classic board game, and just enough nuance to be credible.
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