As part of the broader marketing strategy, the web design targeted busy professionals referencing the site for event details, and people drawn in by other advertising channels, looking for the hype.
When the physical grad show was cancelled because of the coronavirus, zoom links were added to each student profile, and code was used to activate them only during the grad show hours.
Based on observations from previous years’ event websites, the preview of student work was expanded to provide more screen space and more context. It could be exited easily, or arrows could be used to navigate students sequentially. The grid of students also included a subtle UI to indicate which had been viewed.
Originally, the page was to end with a contact form that showed recently viewed or bookmarked students, and offered to send professionals the contact information of those students, in exchange for the professional's email on a grad show mailing list. In addition, the arrangement of students would be randomized, to remove any unfair advantage.
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